Mission & Vision



MSPA Americas is a professional organization and resource that connects and supports the businesses that influence customer experiences through managing, quantifying, interpreting, enhancing and re-defining the customer experience.


Our vision is to see our members provide timely, actionable and impactful resources which are the genesis and on-going support for shaping the future of business communities of the Americas. We build a bridge of honest, constructive and transparent feedback between customers and the brands that serve them in order to maximize satisfaction, efficiencies, brand loyalty and company revenues.

Click here for a copy of the MSPA Americas bylaws.


Protect Lobby legislators to help define legislation that pertains to our industry.
Brand Raise the awareness of the MSPA Americas name, logo and brand.
Value Create value for all members through benefits, networking and education.
Grow Maximize membership through growth strategies and campaigns.